The seminar "CLMV investment direction of the brand new Thailand" organized by the Chamber of Commerce to reflect the views of ...
Chitti came Dharmasakti Managing Director of Green Spot Company Limited, the owner of one soy milk. "Eye Milk" moral Yusuf said the ASEAN group CLMV (Cambodia. Laos, Myanmar, Vietnam) is seen as the most ruthless.
Some one in four people in this country do not have the money to complete the two even have money, you do not pay. Finally, Time went by partnering with local businessmen to pay more.
Green Spot in Thailand is 100% established for 60 years, the main product is Green Spot was previously appointed to sell the drink sarsaparilla. But after a night licenses to companies Fraser & Neave or F & N Go. After the Green Spot for about 10 years, began to see an opportunity. Thailand found that when people consume soy milk on the market. I think that will bring water bottles sold like tofu, green spots for the convenience of consumers. Wide eyes develop into soy milk at a later time.
During the first invasion of the Asian markets. Have chosen to set up factories in Myanmar, around 1992-1993, negotiations began with their juice Green Spot into the atmosphere seems to be smooth. Are piling will be canceled because of political changes in the country, five pockets, so I stopped going home. He was contacted by one customer who came from Cambodia. He said the ad eye Milk and Khmer people think they want to eat. But do not know where to go to buy. At that time, we have sensitive eyes Milk is the original version. Purchased must return the bottle The amount that the bottles travel to Phnom Penh to 5000 to only 2000 are being distributed incidental expenses falling apart because some of the last remaining empty bottles returned to Bangkok we just 200-300 are thought to have to do something. some in terms of product upgrades. Asked why not take the milk was sold to a buyer, said that he did not take milk. Because milk products from Malaysia, Singapore and many other countries already sold. If you want to sell is no different in terms of goods. Must be bottled only And a bottle of eye milk. Because we had to drink, the taste bud is made up Milk To Go. Borgo is the bottle It appears that consumers have started to respond to the wholesale yonder.
The last 10-15 years before the sale to the neighboring countries. Border nature must start from army ants. Merchants across the border out. But consumers are more moderate. We started the research in Cambodia. We are used to living with the people there. I would like to live in the house To study his behavior How to choose How to watch TV, listen to the radio talking about. Its attitude to the word of mouth.
Moral tenders That the market share experiences in Cambodia must not be impatient and fully understand behavior. How consumers drink of the Cambodian people. According to the restaurant to drink A waiter came Recommendation Children with beer in Thailand. The waiters will raise beverage tray with a variety of drinks to choose if our products are integrated into the tray. It was a prospective one in 20, but if the waiter can speak our brand. Like Recommendation It has a high chance to double up. If a free opportunity to try our brand in the customers is very high. This is an example of a time breaking into the male consumer sales of food and beverages. He turned out to be a consumer of our products which are new in the market to give him a chance to sample at least ten times. It will change the behavior of consumers. This formula is the same everywhere, maybe 4-5 times, he has not dealt to buy it. Be distributed to more
The price is a big issue in Cambodia compared to many brands of soy milk, soy milk, especially from Malaysia, which are very cheap. The pricing compared to competitors should not cost too much. And there must be a difference Otherwise it will
Questions that do not eat soy expensive. Or in countries like Vietnam, they consume a lot of soy milk. But people eat soy milk, soy milk in Vietnam with people in Thailand are totally different in terms of ideas. Vietnamese people consume soy milk because they think it's okay. Because he was not familiar with the country's very high quality. What to sell expensive than he had consumed him out. The only way to overcome it is to have to spend money advertising. Defending the deal or stick to the taste. But to reach that point is going to survive or not survive another matter.
Which thought the Vietnamese market. We should cooperate with partners already there. But for Cambodia, Laos We can get into the market because they know Thailand through its advertising already, while Myanmar is also worried that sales will keep the money or not. The only concern is money, the solution is to find a trusted partner.
Moral tenders Experiences of the past that the market in CLMV sometimes we have to pay for lessons. As in Vietnam, no one buys Eye MILK Go back home like Thailand. Because he can not carry a bottle Go back home. It will fall on the road We unthinkable to have this event happen. Asked why he did not go shopping. Go home like in Thailand He said that without the input of the motorcycle. It is known from Vietnam.
The Lao people, even in principle, the market will like the Northeast. The people of Laos to the east are very similar in terms of taste. But in the Lao people will change quite a lot. Because the Chinese people to live up to trade in the future, to think that he is a Chinese non-Lao the market CLMV to study consumer behavior to be careful consideration as it is simple but not simple products that achieve success in the city. Thailand on over to find a selling point to his taste.
The latest case Available in a town in Thailand called Eye Milk Double Black is a black sesame Black Rice. It took us time to get there to sell, but is called Eye Milk Energy. Is it then a rejuvenated force to work on it. Because he does not care about black sesame. Or Black Rice Change the concept to consumers, or the V alley in Malaysia. Because they want a different taste from Eye milk. We did not make eye sensitivity milk. Because people go to Thailand Eye on Malaysia to understand that milk is a fake. We cut out a problem with the V alley to another brand. To avoid customer confusion. And respect for the rights of the customers.
